PORTLAND, Maine (AP) - L.L. Bean is amused by a Maine woman's social media dubbed "Your LL Bean Boyfriend."
The "Your LL Bean Boyfriend" Tumblr site includes screen shots of Bean's handsome male models along with Maine-centric captions concocted by Liz Pride of Cape Elizabeth.
It's gone viral, with thousands sharing it via Twitter and Facebook.
Since she's from Maine, she says the outdoorsy, rugged men in flannel represent her ideal catch.
Bean spokeswoman Carolyn Beem says the "Boyfriend" site has not gone unnoticed at headquarters in Freeport. She told the Portland Press Herald that it's a "load of fun."
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)