As daily costs rise, one grocery store is lowering their prices

6:28 PM, Jun 18, 2013   |    comments
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SCARBOROUGH, Maine (NEWS CENTER) -- We've all witnessed our grocery bills go up; the cost of nearly everything seems to be on the rise. But there's one major grocery store suddenly dropping it's prices, and cutting their own costs behind the scenes, to keep them low for as long as possible.

In the last week, Hannaford has been slashing prices on nearly everything in their stores. One shopper we spoke with compared her weekly grocery bill to what it was last week and saw a 16% difference.

Those price cuts even include local and organic produce, which is usually more pricey.  

How are they able to do this?

Vice President of retail operations, Heather Paquette, says this price lowering is something they've offered in the past, whenever they've saved up enough money to "reinvest" in prices.

She says the store works with local farms and bakeries to keep those costs low as often as possible, understanding that shoppers won't be interested in trying something new if they have to spend too much.

Hannaford stores also run more efficiently than most.  With LED motion sensor lights in their freezer aisles, and heat they reuse from their refrigeration systems, Paquette says their stores spend, on average, 25% less than most grocery stores -- that's money they save for occasions like this, to offer lower-than-normal prices.


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