SAN FRANCISCO (USA TODAY) - - Apple is expected to refresh its hardware lineup Wednesday, with new iPhones, several Macintosh computers, and a new Apple Watch at a press event here.
Apple will live stream the presentation, beginning at 10 a.m. PT. To view, follow this link. Requirements include an iPhone, iPad or iPod Touch to view, the Safari browser on Apple computers with recent software updates or on Windows computers with Windows 10 and the Microsoft Edge browser.
USA TODAY will be live blogging the event at tech.usatoday.com.
The new iPhones are expected to have minor upgrades from the previous model, with Apple deviating from its usual stance of re-designing the iPhone every two years. Instead, that model is expected in 2017, for the 10th anniversary of the iPhone.
Analysts expect the new models introduced Wednesday to have more power, more memory on the entry-level edition, a dual-camera system for improved photography, and the removal of the headphone jack, for a slightly thinner body. This is good news to headphone manufacturers, who will be able to sell new models that fit directly into the Lightning charging port, or via Bluetooth.
Apple, under CEO Tim Cook, is under pressure from Wall Street and the public to be wowed again with breakthrough products, after poor quarterly results showed a decline, for the first time, in iPhone sales. The iPhone represents about two-thirds of Apple's revenues, and the previous edition, the iPhone 6S and 6S Plus, was the first iPhone to not outsell the previous edition.
According to market research firm eMarketer, Apple will have a 43.5% share of the U.S. smartphone market in 2016, to 52% for Google's Android system.