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Down East Magazine is doing something a little different with one of their social media accounts: relinquishing control for a weekend.

Down East Magazine is relinquishing control of their Instagram account to Portland photographer Tyler Aldrich for a weekend. 207

Photographer Tyler Aldrich will take over the account for Labor Day weekend.

Previously on 207: Photographer Tyler Aldrich

Down East has seen an impressive rise in followership since Mark Fleming, the magazine's visuals editor, took the reins in May. Fleming plans to have other Maine photographers take part in separate takeovers. Previous photographers include Mark Marchesi, Erin Little, Meredith Brockington, Corey Templeton and Rhon Bell.

Down East: on Instagram

Tyler Aldrich: on Instagram

Mark Fleming: on Instagram

More info: Down East Magazine

Tyler Aldrich's photography: Machigonne

More Information: Mark Fleming's Photography

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